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A wide variety of topics allow readers to stay informed. Some articles are insightful. Others provoke thought. For most surface enthusiasts, flooring can be an intriguing topic and a fascinating subject with a certain amount of depth. 

 

 

The manufacturing processes, distribution networks and delivery methods are likely to captivate the attention of both suppliers and consumers alike. The article previews provide casual readers with an overview of the article. The Read More link redirects our more curious readers to the full article. Staying informed just got a bit easier.

Who is Neil Daly?
Posted on: 04-16-2018 by Elizabeth1

Neil Daley,  Director of Merchandising at Floor Coverings International, excells at selecting residential flooring, accessories and consults on design projects. He has helped develop flooring collections for leading suppliers.     Working on residential flooring projects...
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Knowledge ›› Flooring Consumer – Residential
 
Is Airea targeted for a takeover?
Posted on: 04-06-2018 by FlooringMedia1

    It would appear that the recent bump in Airea's shares is in response to speculation about James Halstead's takeover approach. During the offer period, Halstead is required to make a call no later than May 2, 2018. In the meantime however, Airea's shares have ascended (10.7p) ...
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News ›› Executive Personnel
 
The Deck & Flooring Exposition 2018
Posted on: 03-21-2018 by FlooringMedia1

  A trade show will make its debut in the summer of 2018. The Deck & Flooring Exposition (co-located with WoodEX for Africa 2018) will be held from July 11th to 13, 2018 at the Gallagher Convention Center in Midrand, Johannesburg.   It will be the first and only expo in dec...
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News ›› Writer, Editor, Publisher
 
There is a first time for everything
Posted on: 03-17-2018 by Elizabeth1

  Armstrong Flooring Australia, a commercial vinyl flooring supplier down under, made a shipment to the US, the first of its kind. However, it is not a one-time-order but expected to be the very first of many. The Southeast Melbourne-based supplier employs over 100 people and produces its pr...
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News ›› Flooring Consumer – Commercial
 
A valuable source of guidance and direction
Posted on: 03-15-2018 by Elizabeth1

  Absolute Reports has recently completed The Wood Flooring Market Report, which includes 14 Chapters. Readers can look forward to an overview of the wood flooring industry; including production, sales, consumption and marketing forecasts projecting forward to 2022, comparisons with manufact...
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Knowledge ›› Marketing Personnel
 
What makes cork a unique surface application?
Posted on: 02-26-2018 by FlooringMedia1

  Looking for a flooring that is unique? Consider cork. The material is sourced from Portugal and Spain from the bark of cork oaks, which can be peeled every 8 to 10 years for many decades.     Cork is a money maker for harvestors in the area. There are small farmers who ...
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Knowledge ›› Flooring Consumer – Residential
 
A cash and carry outlet opens in Hendersonville North Carolina
Posted on: 02-10-2018 by Elizabeth1

    A new “cash and carry” area has recently opened in January 2018 located behind the main store at Leicester Flooring in Hendersonville, North Carolina. Available are factory closeouts, seconds, and discount pricing for the bargain hunter, do-it-yourself-er, or in...
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Knowledge ›› Flooring Consumer – Residential
 
Connected
Posted on: 02-06-2018 by FlooringMedia1

  During the first half of 2018, an ambitious online flooring retailer plans to invest over £1 million. For what? Opening nine new brick and mortar stores. Where? Across the UK. Who is it? Connection Retail!   They already opened two stores in successive weeks. Two in ...
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News ›› Flooring Consumer – Residential
 
It's ok. Just walk out. Really!
Posted on: 01-28-2018 by Elizabeth1

  Amazon advances into the grocery arena with more brick-and-mortar stores. It is not unexpected. Nor should it be a surprising move after considering the ambitious retailer's purchase of Whole Foods about one year ago.   A year prior to this takeover, Amazon was already experim...
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News ›› Flooring Consumer – Residential
 
Equal Measures
Posted on: 01-24-2018 by FlooringMedia1

  Ever find yourself placed in an awkward position of having to figure out the measure of something while using an unfamiliar method of measurement? The following conversion charts have been prepared when using these unfamiliar methods. The hope is to provide some assistance with convert...
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Knowledge ›› Flooring Consumer – Residential
 
Future Croatian Flooring factory in Đurđevac
Posted on: 01-15-2018 by FlooringMedia1

  Đurđevac is a European town in Croatia and the future location of a modern parquet flooring factory. An ambitous project, foreigners have invested millions of euros and hundreds of locals are highly likely to find themselves gainfully employed within the next year, according to C...
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News ›› Component Manufacturer
 
Search Engine Alternatives?
Posted on: 12-30-2017 by FlooringMedia1

  Energy Source Alternatives (Biomass, Geothermal, Hydroelectric, Solar, Tidal, Water and Wind) appear to be topics of some interest. Search Engine Alternatives appear to be getting some attention as well at a time when paid search space is continuing to increase. Are the organic search ...
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Knowledge ›› Flooring Consumer – Residential
 
Controversial Concrete
Posted on: 12-22-2017 by FlooringMedia1

  Homeowners on a quest for unique flooring are selecting amongst other surfaces for their dwelling something unexpected: concrete. Some might find concrete an unimaginative choice, until they see the not-so-obvious potential of this otherwise, pedestrian surface; especially in elegant resi...
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Knowledge ›› Flooring Consumer – Residential
 
Changing landscape of Vancouver's waterfront
Posted on: 12-12-2017 by FlooringMedia1

  Shigeru Ban unveils interiors for "world's tallest" hybrid timber tower in Vancouver. These new images offer a glimpse inside Japanese architect Shigeru Ban's Terrace House for Vancouver, set to become the tallest hybrid timber structure in the world once complete.  ...
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News ›› Architect
 
An unexpected discovery at a Flintshire Church
Posted on: 12-11-2017 by Elizabeth1

    Intricate Victorian mosaic floor tiles have been uncovered during £190,000 renovation work at a Flintshire church.     Contractors restored the tiles at St Michael's Church, Caerwys, after many became dislodged when a 40-year-old carpet was lifted near the alte...
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Knowledge ›› Flooring Consumer – Commercial
 
The horrors of hazing on your hardwood floor!
Posted on: 11-28-2017 by Elizabeth1

  Not all cleaning products are easily removable from your hardwood flooring.   What recourse does a homeowner have when cleaning products leave more than just an unfavorable impression? Below are links to a number of articles, forums, and a video about what to do when faced wit...
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Knowledge ›› Flooring Consumer – Residential
 
Web designers working on a tight budget can turn to these useful resources
Posted on: 11-07-2017 by FlooringMedia1

    A picture is worth a thousand words, which explains why website designers include a combination of videos and images during website page layouts. Readers rely on visuals, even the most compelling narrative is not an island.      -Royalty Free Visuals-   htt...
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Knowledge ›› Designer
 
See through bridge attracts tourist attention
Posted on: 10-23-2017 by FlooringMedia1

  A group of tourists pose for their photo before crossing a transparent bridge.     China's glass-bottomed walkway was built over a raging river, 328-metre-long (1,076 feet). The Shapotou Suspension Bridge was open to the public July 31, 2017. The location of this see throug...
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Knowledge ›› Flooring Consumer – Industrial
 
Helena Montana: Count on Black Dog to get it down right the first time
Posted on: 10-17-2017 by FlooringMedia1

  Residents and business owners serving The Greater Helena Montana area with a need for hardwood flooring installation, sanding and refinishing can count on Black Dog Flooring. Contact them today. Schedule a free estimate:     Black Dog Flooring, LLC Rob Tesch PO Box 13...
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News ›› Flooring Consumer – Residential
 
When is wood the right floor to recommend?
Posted on: 10-14-2017 by FlooringMedia1

  Does recommending wood flooring present design dilemmas? This timeless type of flooring is trending again within the world of interior design, depite its pricey-ness if that is even a word. Following this trend requires deciding on many variables. Wood tones are an important one, thoug...
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Knowledge ›› Designer
 
Chattanooga, Tennesee based Tricycle acquired by Shaw Industries
Posted on: 10-12-2017 by FlooringMedia1

     Shaw Industries Group, Inc. announced today that it has purchased Tricycle, Inc., the Chattanooga-based provider of digital carpet samples and floor covering tools. Shaw, the nation's biggest carpet maker based in Dalton, Ga., said the acquisition will enable Shaw's comme...
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News ›› Flooring Consumer – Commercial
 
The return of Wallpaper?
Posted on: 10-11-2017 by Elizabeth1

  Is wallpaper an interior finish falling in and out of favor with current trends? While some believe so, does it stop the pace of innovation? Does this favor contrain the inspiration of the creative designer?  Hardly. In fact, it actually encourages inspiration. Truly inspired desi...
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Knowledge ›› Designer
 
A bit of good news for the jobless in England
Posted on: 09-30-2017 by FlooringMedia1

    According to Karen Hambridge of The Hinkley Times, UK Flooring Direct relocated to Hinkley Commercial Park, now home to England's largest online flooring retailer since the business has relocated from Nuneaton.   The Hinkley location is off the A5. After several years ...
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News ›› Flooring Consumer – Residential
 
Retirement Announcement
Posted on: 09-21-2017 by Elizabeth1

  Barbara decided to retire early according to Premiere Finishing and Coating. Her last day is Friday, September 22, 2017. Accepted by Duke Divinity Seminary school, she is pursuing an education and hopes to be a Hospital Chaplain one day. As one, it will allow her to be with her mom mor...
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News ›› Flooring Retailer
 
Looking for work in Concord, North Carolina? Read this!
Posted on: 09-20-2017 by FlooringMedia1

  Guess who's hiring? Haines, the largest floor covering distributor in the United States of America. Did you know that they plan to open a distribution center in Concord, North Carolina. The facility will serve as their southern hub, a facility that houses all of their flooring, installa...
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News ›› Flooring Distributor
 

 

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Most media planners aren't unlikely to consider Floor Covering Media for the schedule particularly with flooring clients. It is a natural fit or would seem so. 

 

 

During the course of the media plan, it isn't incredibly uncommon for the media planners to request specific pages. The Flooring Briefs page is one of the most commonly requested pages.

 

 

It's appealing to seasoned media planners. It's not a challenge to present even as an experiment to the client. There are a diversity of headlines over time each of which appeals to a broad range of interests within this niche industry. It is also affordably priced not to break the bank.

 

 



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